Qualtrics Core XM Expert Certification 2025 – 400 Free Practice Questions to Pass the Exam

Incentivizing survey respondents is a critical practice for boosting participation rates and increasing the quality of data collected. Offering participants entry into a raffle for prizes is a proven incentive mechanism. This method can create excitement and anticipation, motivating respondents to complete the survey in hopes of winning something valuable. Raffle-based incentives often appeal to a broad audience, as they introduce an element of chance and can lead to higher response rates without requiring immediate and tangible compensation.

The other options, while potentially useful in certain contexts, do not match the effectiveness of a raffle in terms of broad appeal and engagement. Monetary compensation may deter some respondents who are not comfortable with payments, while custom feedback might not be considered a strong enough incentive for many participants. Sending promotional emails does not directly reward participation and may even discourage potential respondents who are already overwhelmed with marketing communications. Thus, a raffle stands out as a universally attractive way to incentivize survey participation.